The Creative Moment Awards Shortlist 2020

Congratulations to all those who made the shortlist for the 2020 Creative Moment Awards.

The Creative Moment Awards, in association with Opinium, celebrate the best of the best in the creative sector today.

We’re thrilled to have had so many of you enter and it’s been a pleasure to recognise your work.

Now we are looking forward to 12 November where we will announce the winners.


Financial Services Campaign of the Year

Sponsored by Opinium

Edelman – HSBC, Sounds of Home

Frank & Atom Bank – Peeling back the facade on banking

M&C Saatchi – Invesco, Times Change

Teamspirit & Foresters Friendly Society – #SmallSavers

Teamspirit & Fidelity International – No Such Thing as Average

The Romans & Santander – The Invisible Look

Third City & Bupa – Check Your Tackle


FMCG Campaign of the Year

Sponsored by Markettiers

Brazen – Brazen Says ‘Rug You’ for Dr Beckmann

Grayling & Country Life – Taste The Freedom, Taste Country Life

Quiet Storm & Young’s Seafood – Masters of Fish

The Romans & Ella’s Kitchen – The Munchy Trunks

The Romans & Method – Drag Cleans


Stunt of the Year

Sponsored by Censuswide


Hope&Glory & SKY Arts – Everyone Together

Hope&Glory & Airbnb – The Spice Bus, Only on Airbnb

Mc&T Ltd & giffgaff – Black Friday Pop-Up

PrettyGreen Things Ltd, Snapchat & Bank of England – The world’s most widely distributed artwork

PrettyGreen Things Ltd – Three’s 5G multi-sensory fashion show

The Romans & Badoo – Thanks For Wanking

Umpf & Trinity Leeds United – Street Renaming Stunt Puts Shopping Centre Back On The Map


Automotive Campaign of the Year

Sponsored by Opinium

There is no shortlist for this category. The winner will be announced on 12 November on Twitter from 1pm.


Food & Drink Campaign of the Year

Sponsored by Opinium

Cirkle & Birds Eye – Potato Waffles ‘Toastably’ Versatile

Cow PR & The Kraken Rum – Krakenory

Mc&T & Beavertown Brewery – Art of the Queue

Quiet Storm & Young’s Seafood – Masters of Fish

Smarts & Diageo World Class – Taste of the Future

Spider Ltd & Peperami – Peperami Made Me Do It

Stir PR & BLOSSOM HILL – FRIENDSHIP FRIDAYS

The Romans & Ella’s Kitchen – The Munchy Trunks


Charity Campaign of the Year

Sponsored by Markettiers

Alfred & World Animal Protection UK – #TheREALCheekyNandos

Boldspace & The Healthcare Workers’ Foundation – 72 Ways to Thank the NHS

Cow PR & The Institute of Cancer Research – Taking a Stanza

Engine Mischief & National Trust – Losing Nature’s Language

Kindred & The Internet Watch Foundation (IWF) in partnership with the Marie Collins Foundation (MCF) – The Dark Side of the Selfie

The Romans & Method – Drag Cleans

The Romans & Twitter – The Vagina Emoji


Public Sector Campaign of the Year

Sponsored by Censuswide


Freshfield PR Ltd & Lancashire County Council – #AskForHelp

One Green Bean & Visit Jersey – Jersey Cows in Christmas Jumpers

Westco Communications & Westminster City Council – Reopening Westminster


Health & Wellness Campaign of the Year

Sponsored by Opinium

Brands2Life & BBI Healthcare Balance Activ – Maybe It’s Not Thrush

Cow PR & The Institute of Cancer Research – Taking a Stanza

Edelman & Takeda in partnership with Virgin Pulse – VP Global Challenge

Gerard Kelly & Partners, BPP – Mind Over Matters

Spider Ltd & Modibodi – Modibodi for Everybodi

The Romans & Twitter – The Vagina Emoji

Third City & Bupa – Check Your Tackle

Third City & Zava – Going Cold Turkey on Porn


Branded Content Campaign of the Year

Sponsored by Markettiers

Manifest & Logitech G – Game Changers Podcast

The Romans & Badoo – The Truth Flirts

Umpf & Belling – Creating Lockdown Superheroes


Press/Outdoor Campaign of the Year

Sponsored by Censuswide


Engine Mischief & Seven Dials – Rhodes on the Roads

Frank & Atom Bank – Peeling back the facade on banking

Grayling & Country Life – Taste The Freedom, Taste Country Life

M&C Saatchi & Fragrance Foundation – Fragrance Lasts

M&C Saatchi & Invesco – Times Change

Manifest & Brewgooder – #OneOnUs

Mc&T & NHS Charities Together – Clap Counter

The Romans & Badoo – Thanks For Wanking


Provocative Campaign of the Year

Sponsored by Opinium

Alfred & World Animal Protection UK – #TheREALCheekyNandos

Hope&Glory & SKY Arts – Everyone Together

LNER – Celebrating International Women’s Day in Rail

Mc&T & giffgaff – Black Friday Pop-Up

PrettyGreen Things Ltd & Hopster – “Is TV Making Your Child Prejudiced?”

The Romans & Badoo – Thanks For Wanking

The Romans & Twitter -The Vagina Emoji

Third City & Zava – Going Cold Turkey on Porn


Social Influencer Campaign of the Year

Sponsored by Markettiers

Brands2Life & LinkedIn – LinkedIn Changemakers by Brands2Life

Edelman & Novo Nordisk – It’s More Than Height, It’s Health!

Hope&Glory & Sony – the Sony Alpha Universe

Manifest London & Samsung KX – The Co-Lab series at Samsung KX

OneFifty Consultancy & Toby Carvery – ‘Toby Takeaway Day’

Sunny Side Up & Berry People – The (King &) Queen of Lockdown Fitness

The Romans & Santander – The Invisible Look


Sport & Sponsorship Campaign of the Year

Sponsored by Censuswide


There is no shortlist for this category. The winner will be announced on 12 November on Twitter from 1pm.


Technology Campaign of the Year

Sponsored by Opinium

Assembly (Edelman) & Microsoft – The XBox EMEA Holiday Puzzle

Hope&Glory & Sony – the Sony Alpha Universe

Manifest London & Horizn Studios – Future Horizn – the world’s first space luggage

PrettyGreen Things Ltd – Three’s 5G multi-sensory fashion show

PrettyGreen Things Ltd & Hopster – Is TV Making Your Child Prejudiced?

PrettyGreen Things Ltd, Snapchat & Bank of England – The world’s most widely distributed artwork

Third City & Zava – Going Cold Turkey on Porn


B2B Campaign of the Year

Sponsored by Markettiers

Brands2Life & Qlik – The Data Literacy Project

M&C Saatchi & Invesco – Times Change

OneFifty Consultancy & British Business Bank – ‘Don’t Grow It Alone’

Speed & BRITA – Life Is Better Filtered


Best Campaign of the Year Supporting Diversity & Inclusion

Sponsored by Censuswide


There is no shortlist for this category. The judges felt that although there were worthy entries with great merit, the campaigns needed to go further in order to be awarded in this category.


Earned Media Campaign of the Year

Sponsored by Opinium

Cirkle & Birds Eye – Potato Waffles ‘Toastably’ Versatile

Cow PR & The Institute of Cancer Research – Taking a Stanza

Hope&Glory & Airbnb – The Spice Bus, Only on Airbnb

Hope&Glory & IKEA – Meatballs at Home

Hope&Glory & SKY Arts – Everyone Together

Mc&T & giffgaff – Black Friday Pop-Up

PrettyGreen Things Ltd, Snapchat & Bank of England – The world’s most widely distributed artwork

The Romans & Method – Drag Cleans


Best Use of Copywriting in a Campaign

Sponsored by Markettiers

M&C Saatchi & Fragrance Foundation – Fragrance Lasts

The Romans & Badoo – Thanks For Wanking

The Romans & Ella’s Kitchen – The Munchy Trunks


Best Purpose Campaign of the Year Including Sustainability

Sponsored by Censuswide


Alfred & World Animal Protection UK – #TheREALCheekyNandos

AMVBBDO/Essity – Bodyform/Libresse:  #wombstories

Engine Mischief & EON – Lungs

Manifest & Brewgooder – #OneOnUs

PrettyGreen Things Ltd & Hopster – Is TV Making Your Child Prejudiced?

The Romans & Method – Drag Cleans

The Romans & OVO Energy – Think Before You Thank


Best Campaign of the Year using Humour

Sponsored by Opinium

One Green Bean & Visit Jersey – Jersey Cows in Christmas Jumpers

Smoking Gun & North West Ambulance Service – Once Upon A Call

The Romans & Twitter – The CALM Comedy Club

Third City & Zava – Going Cold Turkey on Porn


Digital / Mobile Campaign of the Year

Sponsored by Markettiers

Edelman & Sinch – Text For Humanity

Frank & Burger King UK – Tiny Tinie Performs Whoppa on a Whopper for Burger King UK

Hope&Glory for Sony – the Sony Alpha Universe

Smarts & Diageo Bar Academy – Connecting The Community: Global Bartenders in Lockdown

The Romans & OVO Energy – Think Before You Thank


Experiential Campaign of the Year

Sponsored by Censuswide


Engine Mischief & EON – Lungs

Fever PR & The Flower Council of Holland – The UK’s First Houseplant Hotel Suites

Hope&Glory & Airbnb – The Spice Bus, Only on Airbnb

PrettyGreen Things Ltd & The Producers –  Lego Savoy

The Romans & Method – Drag Cleans


Best Creative Campaign During the Coronavirus Crisis

Sponsored by Opinium

Cow PR & The Kraken Rum – Krakenory

Frank & Burger King UK – Tiny Tinie Performs Whoppa on a Whopper for Burger King UK

Hope&Glory & SKY Arts – Everyone Together

Hope&Glory for IKEA – Meatballs at Home

M&C Saatchi Talk – Promote Iceland – Let It Out

The Romans & Badoo – Thanks For Wanking

Tin Man Communications & Tonies – In This Together

Tin Man Communications & Virgin Media – Virtual V Festival


Earned Media Agency of the Year

Sponsored by Opinium

Engine Mischief    

The Romans           

Tin Man Communications          


Integrated Agency of the Year

Sponsored by Opinium

Manifest – Kicking the sh*t out of the opportunity to be remarkable

Smarts         

The Romans

Umpf – Integrated communications, with a bit more Umpf.


Creative Agency of the Year – Small (under £1m fee income)

Sponsored by Opinium

Mc&T Ltd

mud orange

Umpf – Creative communications, with a bit more Umpf.


Creative Agency of the Year – Medium (£1-5m fee income)

Sponsored by Opinium

Manifest – Kicking the sh*t out of the opportunity to be remarkable

The Romans

Third City

Tin Man Communications


Creative Agency of the Year – Large (Over 5m fee income)

Sponsored by Opinium

There is no shortlist for this category. The winner will be announced on 12 November on Twitter from 1pm.


GRAND PRIX

Sponsored by Opinium

Winner to be announced on Thursday 12th November!