Here are the winners of the Creative Moment Awards 2022!
Congratulations to everyone shortlisted and double congratulations to all of you that won. Winning a Creative Moment Award is not easy, you should be incredibly proud of what you have achieved.
Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.
Judges' comment: "A bold and positive activation."
Finalists:
Frank - Little Green Flag
Hill+Knowlton Strategies WPP Ford Team & Ford Europe - Very Gay Raptor
MHP Mischief - Avanti West Coast, Feel Good Field Trips
OneFifty Consultancy - Mazda UK, Beautiful is on the Horizon
Taylor Herring - easyJet, easyJet Pilot Recruitment
The Romans and Free Now - The Cabbie Choir
Judges' comment: "Brilliant execution, this idea was rooted in culture."
Finalists:
Brands2Life & Sitecore - Sitecore Santa
Fight or Flight for Roland DG - Dress Release
Good Relations - Celebrity Cruises, Making all-inclusive, all-inclusive - The AllInclusivePhotoProject
Harvard - Workplace by Meta, Life on the Frontline
The Romans and Avast - 2021 by George Orwell
Weber Shandwick Spain & IBM - Plataforma Tierra
Judges' comment: "An honest, clever, impactful campaign. This entry blew me away, not just because of the topic of conversation but the way one green bean executed it."
Finalists:
Golin – ASICS, Mind Race
Hill+Knowlton Strategies + Soap & Glory - Soap & Glory Land
Ketchum London - Mayor of London's Office, Vax Cam
One Green Bean - Frida, Real Birth Announcement
PrettyGreen & What They Said - Dream Hair, Pantene Power Duo Serums Launch
The Romans and OTO - Insomnia: The Drop Off
Judges' comment: "A street party scenario in the shadows of Grenfell is particularly poignant and hugely impactful. A simple idea excellently implemented."
Finalists:
Here Be Dragons - Justice4Grenfell, Platinum Jubilee Street Party
MHP Mischief - Missing People, Making the Missing Unmissable
Ogilvy PR UK - The Hornicultural Society
SHOOK and the National Trust - The Forthlin Sessions: getting music back to the Birthplace of the Beatles
SHOOK for UK for UNHCR - The Refugee Dictionary
Tin Man and Guide Dogs - E-Scooters, A Silent Menace
Judges' comment: "Loved the changing of the town name, simple and effective!"
Finalists:
Kindred for ClearScore - Welcome to Surely
Kindred for Money and Pensions Service - Couch to Financial Fitness
The Romans and Santander - Push Off Politely
Judges' comment: "Simply brilliant in the true sense of the word. This could have been just another tweet but the layers that the agency created to keep the campaign alive, and make it media rich, was impressive."
Finalists:
Cirkle - Robinsons, New Courts Please
Frank - Trafalgar Square in the Wild
Ready10 & McDonald's - One's Lovin' It
Splendid Communications - Walkers, Sandwich Crisps
Taylor Herring - Mars Wrigley, The Bounty Return Scheme (#LONELYBOUNTY)
The Romans and Ecover - The Ecover Refillery
Judges' comment: "Simple, clever, wit, in-keeping with the brand and strategically well executed."
Finalists:
Cirkle - ALDI, Mistletoe & Whine
Grayling - Yo!, BYOG!
Greggs x Primark with Hope&Glory and Drummond Central - A Tasty Collection
Hill+Knowlton Strategies + adidas - Stay In Play
Taylor Herring - Mars Wrigley, The Bounty Return Scheme (#LONELYBOUNTY)
The Romans and Ecover - The Ecover Refillery
Judges' comment: "This campaign is THE definition of disruption, and redefining what experiences are and will be. It uses bleeding edge technology, elevates a brand/destination, and opens it up to newer, younger audiences."
Finalists:
3 Monkeys Zeno x Lenovo - Work for Humankind
BlueCurrent and OPPO - Courting the Colour
Meta and Hope&Glory - WeThe15 Gamechangers
O2 with Hope&Glory and VCCP - The O2 in Fortnite Creative
Taylor Herring - Purplebricks, Purplebricks - 25 Second House Tours
Tin Man and Virgin Media - Club Rewind
Judges' comment: "Well executed and crafted. This was a fun way to showcase a tourism destination as being an action-packed place to visit."
Finalists:
72Point & Heathrow Express - The Tranquil Train
Brands2Life & Hostelworld - Work From Anywhere
Good Relations - Celebrity Cruises, Making all-inclusive, all-inclusive - The AllInclusivePhotoProject
Mother London - Dubai Tourism 'Dubai Presents...'
Taylor Herring - easyJet, easyJet Pilot Recruitment
Tin Man and Hilton - Bone Appetit
Judges' comment: "Great idea, born from the show and brilliantly executed."
Finalists:
Fever - NOW, Making a success of Succession season 3 for NOW
MHP Mischief - ITV Love Island, Owning Love
Netflix with Hope&Glory - The Tiger King TikTopera
O2 with Hope&Glory and VCCP - The O2 in Fortnite Creative
PLAY PR - Netflix, Bridgerton Season 2 - Golden Ticket
Taylor Herring - UKTV, UKTV: Re-Opening the Nags Head for GOLD
Judges' comment: "Stand out in terms of talkability and ability. A powerful campaign with an important message."
Finalists:
Golin – ASICS, Mind Race
MHP Mischief - LEGO, Lego City Stuntz
Netflix with Hope&Glory - The Tiger King TikTopera
Ogilvy PR UK - The Mayor of London 'Have a Word With Yourself'
Taylor Herring - Mars Wrigley, The Bounty Return Scheme (#LONELYBOUNTY)
The Romans and Avast - 2021 by George Orwell
Judges' comment: "So simple – one of those times you really wish you had come up with the idea."
Finalists:
Canon Europe and Nelson Bostock - Hybrid Working in Action
WONGDOODY - Seattle International Film Festival
Hill+Knowlton Strategies - WPP Ford Team & Ford Europe: Mach Eau u7
Judges' comment: "I literally can't fault this - the whole campaign and every touchpoint of it is a work of mastery. It's the pinnacle of causing disruption."
Finalists:
Here Be Dragons - Justice4Grenfell, Platinum Jubilee Street Party
Ogilvy PR UK - The Hornicultural Society
SHOOK for UK for UNHCR - The Refugee Dictionary
Taylor Herring - Beano, Beano: Libraries Aloud!
Taylor Herring - Mars Wrigley, The Bounty Return Scheme (#LONELYBOUNTY)
The Romans and OTO – Insomnia: The Drop Off
Judges' comment: "This campaign was well needed, well executed and had an effect on me and others I know around me."
Finalists:
Meta and Hope&Glory - WeThe15 Gamechangers
SHOOK and the National Trust - The Forthlin Sessions: getting music back to the Birthplace of the Beatles
Smoking Gun & Interflora - The Great British Bloom Off
Taylor Herring - Mars Wrigley, The Bounty Return Scheme (#LONELYBOUNTY)
Ogilvy PR UK - The Mayor of London 'Have a Word With Yourself'
WONGDOODY - Seattle International Film Festival
Judges' comment: "Smart creative to strategically reach your specific target audience. Top marks for some great puns."
Finalists:
FleishmanHillard UK - International Paralympic Committee , WeThe15
Good Relations - Celebrity Cruises, Making all-inclusive, all-inclusive - The AllInclusivePhotoProject
Iris London - adidas, Arsenal, No More Red
Ogilvy PR UK - The Hornicultural Society
Ogilvy PR UK - The Mayor of London 'Have a Word With Yourself'
SHOOK for UK for UNHCR - The Refugee Dictionary
Judges' comment: "This hit the heart. Your clever subverting of a moment in time was both genius and brave."
Finalists:
Fever - NOW, Making a success of Succession season 3 for NOW
Frank - Trafalgar Square in the Wild
Here Be Dragons - Justice4Grenfell, Platinum Jubilee Street Party
Iris London - adidas, Arsenal, No More Red
The Romans and Duolingo - Translated Into Tartan
Tin Man and Virgin Media - Club Rewind
Judges' comment: "From the product, to insight, to strategy, to creative topped off with some top-notch coverage. The full package."
Finalists:
Greggs x Primark with Hope&Glory and Drummond Central - A Tasty Collection
Ogilvy PR UK - The Hornicultural Society
Ogilvy PR UK - The Mayor of London 'Have a Word With Yourself'
The Romans and Duolingo - Translated Into Tartan
The Romans and OTO - Insomnia: The Drop Off
Tin Man and Guide Dogs - E-scooters - A Silent Menace
Judges' comment: "A really powerful campaign that's both relevant and puts the product at its heart."
Finalists:
Cirkle - ALDI, Mistletoe & Whine
Frank - Trafalgar Square in the Wild
Snapchat, PrettyGreen and Broadcast Revolution - Hidden Black Stories
The Park - ASICS & Upliftford
The Romans and Duolingo - Translated Into Tartan
The Romans and Ecover - The Ecover Refillery
Judges' comment: "Simple, easy, perfect use of an influencer. Just a great idea and one of my fave campaigns of the past year, in any category."
Finalists:
Ogilvy PR UK - #IBelongHere
One Green Bean - The Body Shop - The Reverse Roast
Pretty Green & What They Said - Pantene Miracles Silky and Glowing
Talker Tailor Trouble Maker for Deezer - Mila Jam's It's Raining Them
Taylor Herring - Iceland, Iceland: Cheese in the Bath
The Romans and OTO - Insomnia: The Drop Off
Judges' comment: "Outstanding results and some very smart work playing into the audience heartland of gaming and music."
Finalists:
Hill+Knowlton Strategies + Soap & Glory - Soap & Glory Land
O2 with Hope&Glory and VCCP - The O2 in Fortnite Creative
Judges' comment: "An important campaign that made an impact by changing language, literally through the mouth of its audience."
Finalists:
3 Monkeys Zeno x Lenovo - Work for Humankind
Bottle PR & Goodyear - #GoodAllYear with Susie Dent
Gerard Kelly & Partners - Physics is for everyone for the Inst. of Physics
Netflix with Hope&Glory - The Tiger King TikTopera
Portland for IPPF - #NewSexSlang
The Romans and Sports Direct - Broken But Better
Judges' comment: "A refreshing way to inform an international body on an important subject for years to come."
Finalists:
Bottle PR & Goodyear - #GoodAllYear with Susie Dent
MHP Mischief - ITV Love Island, Owning Love
Netflix with Hope&Glory - The Tiger King TikTopera
Portland for IPPF - #NewSexSlang
Taylor Herring - Purplebricks, 25 Second House Tours
The Romans and OTO - Insomnia: The Drop Off
Judges' comment: "What this campaign did to amplify the disability community is incredible, it was a truly powerful campaign!"
Finalists:
Brands2Life & LinkedIn - Changemakers
Edelman - Race Equality Matters, #Mynameis The Fuh-Net-Ic Filter
FleishmanHillard UK - International Paralympic Committee, WeThe15
Good Relations - Celebrity Cruises, Making all-inclusive, all-inclusive - The AllInclusivePhotoProject
GUINNESS with Hope&Glory and Wilson Hartnell - NeverSettle
Snapchat, PrettyGreen and Broadcast Revolution - Hidden Black Stories
Judges' comment: "Loved the ethos, honesty and commitment to your people. The work that you do inside is also a reflection of the communities you represent in your work!"
Finalists:
Hope&Glory
MHP Mischief
PLAY PR
Taylor Herring
The Romans
Tin Man
Judges' comment: "Manifest always feels fresh, new and exciting despite now being a heritage agency."
Finalists:
Fight or Flight
Frank PR
Hope&Glory
Manifest
Stir
YRS TRULY
Judges' comment: "The creative team at Ketchum have put together a truly brilliant portfolio of creative work in the last 12 months. The type of work coming out of the agency is as diverse as the creative team behind it - and that won’t be a coincidence."
Finalists:
Hope&Glory
Ketchum London
SHOOK
Taylor Herring
The Romans
Tin Man
Judges' comment: "Great spread of creative work and good creative thinking. They are a company that has a strong ethos and that clearly explains why they are doing so well as a business."
Finalists:
Gravity Global
Hope&Glory
Manifest
Taylor Herring
The Romans
Tin Man
Judges' comment: "Really impressed by MJ founding and leading a young, female-led and diverse team, creating an agency they want to see in the world and doing it with values."
Finalists:
Joe Crabtree and Joe Murray - Phunk Creative
Lou Jones - YRS TRULY
MJ Widomska - YRS TRULY
Olivia Mushigo - Talker Tailor Trouble Maker