Categories

Your ideas. Your awards. Your style.

The categories below are designed to celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK’s creative and digital sector.

The early deadline for entries is 7 June 2019 and the final entry deadline for entries is 14 June 2019. All entries should include one entry form and a company logo (max 2MB, JPEG or PDF) per submission. Each entry allows up to three pieces of supporting material, these files should not exceed 2MB each and should be in PDF or Word format.
All entries should be based on work between June 2018 – June 2019.

Our creative judging panel will also consider the word count when scoring entries therefore we strongly advise all entries do not exceed the word limit of 1,000 words per entry. For further clarification on the entry process and entry fees, please click here.

Sector Awards

Financial Services Campaign of the Year

Judges want to reward an outstanding creative campaign in the financial services sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

FMCG Campaign of the Year

This award will recognise successful campaigns focused on non-durable goods such as soft drinks, toiletries, toys, processed foods, alcohol and cleaning products. Judges are looking for clear objectives, creative execution and documented results.

Automotive Campaign of the Year

This award will recognise successful campaigns covering motor vehicles, services, in-car entertainment, fuel, tyres, dealers, distributors etc., as well as campaigns covering all forms of transportation. Judges are looking for clear objectives, creative execution and documented results.

Travel & Tourism Campaign of the Year

Judges want to reward an outstanding campaign in the travel & tourism sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Professional Services Campaign of the Year

Judges want to reward an outstanding campaign in the professional services sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Food & Drink Campaign of the Year

Judges want to reward an outstanding campaign for food & drink. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Charity Campaign of the Year

This award will recognise an outstanding campaign which was successfully delivered by or on behalf of a charity or not for profit organisation. Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence-based results.

Public Sector Campaign of the Year

This award will recognise and celebrate an outstanding campaign, one-off or ongoing, delivered by or on behalf of a public sector organisation. Judges are looking for entries which demonstrate clear objectives, provide details of budgets, show innovative ideas and execution and can provide evidence based results and evaluation.

Sport & Sponsorship Campaign of the Year

Judges want to reward an outstanding campaign in sport or sponsorship. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Health & Wellness Campaign of the Year

Judges want to reward an outstanding campaign in the health & wellness sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Media/Publishing Campaign of the Year

Judges want to reward an outstanding campaign in the media/publishing sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Retail Campaign of the Year

Judges want to reward an outstanding campaign in the retail sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Technology Campaign of the Year

Judges want to reward an outstanding campaign in the technology sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

B2B Campaign of the Year

Judges are to looking to award the very best in business to business communications. This can be either an ongoing or one-off campaign. Entries can either relate to a specific business sector or the wider business community. Judges are looking for entries where the communications strategy has had a significant affect and contribution to the brand / product / service objectives.

Best Campaign to Encourage Diversity

This award will recognise a campaign that has impacted the diversity of an organisation or promoted diversity within society. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Best Social Impact Campaign

This award will recognise and celebrate an outstanding and effective creative earned media campaign. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Technique Awards

Best Campaign using Humour

This award will recognise and celebrate an outstanding and effective creative campaign that uses humour as its central theme. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Best Campaign using Animation

This award will recognise and celebrate an outstanding and effective creative campaign that uses animation as a central theme. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Best Campaign using VR/AR

This award will recognise and celebrate an outstanding and effective creative campaign that uses VR/AR as a central theme. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Best Campaign Film of the Year

This award will recognise and celebrate an outstanding and effective creative campaign that uses cinematography as a central theme. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Print Campaign of the Year

This award will recognise and celebrate an outstanding and effective campaign delivered primarily through print. Judges will be looking for entries which demonstrate clear objectives, an understanding of this channel and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

TV Campaign of the Year

This award will recognise and celebrate an outstanding and effective campaign delivered primarily through TV. Judges will be looking for entries which demonstrate clear objectives, an understanding of this channel and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Best use of Audio Content Campaign (Radio or Podcasts)

This award will recognise and celebrate an outstanding and effective campaign delivered primarily through radio/podcasts. Judges will be looking for entries which demonstrate clear objectives, an understanding of these channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Digital / Mobile Campaign of the Year

This award will recognise and celebrate an outstanding and effective campaign delivered primarily through digital/mobile channels. Judges will be looking for entries which demonstrate clear objectives, an understanding of these channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Experiential Marketing Campaign of the Year

This award will recognise and celebrate an outstanding and effective experiential marketing campaign. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Social Influencer Campaign of the Year

This award will recognise and celebrate an outstanding and effective social influencer campaign. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Website of the Year

This award will recognise and celebrate an outstanding and effective website. Judges will be looking for entries which demonstrate clear objectives, an understanding of this channel and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Earned Media Campaign of the Year

This award will recognise and celebrate an outstanding and effective creative earned media campaign. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Ad of the Year

This award will recognise and celebrate an outstanding and effective advert. Judges will be looking for entries which demonstrate clear objectives, an understanding of this channel and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Team Awards

Earned Media Agency of the Year

Entries are welcomed from agencies which specialise in creative earned media. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Digital Agency of the Year

Entries are welcomed from agencies which specialise in creative digital campaigns. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Integrated Agency of the Year

Entries are welcomed from agencies which specialise in creative integrated campaigns. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Creative Agency of the Year

Entries are welcomed from agencies who specialise in developing creative campaigns. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.