Categories

Your ideas. Your awards. Your style.

The categories below are designed to celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the creative and digital sector.

The early deadline for entries is 14 September 2020 and the final entry deadline for entries is 25 September 2020.

All entries should include one entry form per submission and up to three pieces of supporting material, these files should not exceed 2MB each and should be in PDF or Word format. All entries should be based on work between June 2019 – September 2020.

Our creative judging panel will also consider the word count when scoring entries therefore we strongly advise all entries do not exceed the word limit of 1,000 words per entry. For further clarification on the entry process and entry fees, please click here.

Sector/Campaign Awards

Financial Services Campaign of the Year

Judges want to reward an outstanding creative campaign in the financial services sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

FMCG Campaign of the Year

This award will recognise successful campaigns focused on non-durable goods such as soft drinks, toiletries, toys, processed foods, alcohol and cleaning products. Judges are looking for clear objectives, creative execution and documented results.

NEW! Stunt of the Year

There have been some memorable stunts this year that have attracted the right kind of attention and generated relevant and timely conversations, as well as making people smile. This award is about recognising those stunts that helped tell the story and captured the headlines too.

Automotive Campaign of the Year

This award will recognise successful campaigns covering motor vehicles, services, in-car entertainment, fuel, tyres, dealers, distributors etc., as well as campaigns covering all forms of transportation. Judges are looking for clear objectives, creative execution and documented results.

Food & Drink Campaign of the Year

Judges want to reward an outstanding campaign for food & drink. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Charity Campaign of the Year

This award will recognise an outstanding campaign which was successfully delivered by or on behalf of a charity or not for profit organisation. Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence-based results.

Public Sector Campaign of the Year

This award will recognise and celebrate an outstanding campaign, one-off or ongoing, delivered by or on behalf of a public sector organisation. Judges are looking for entries which demonstrate clear objectives, provide details of budgets, show innovative ideas and execution and can provide evidence based results and evaluation.

Health & Wellness Campaign of the Year

Judges want to reward an outstanding campaign in the health & wellness sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

NEW! Branded Content Campaign of the Year

This award will recognise campaigns using branded content in an effective, creative and powerful way - building awareness for the brand in line with their values, with authenticity.

NEW! Press/Outdoor Campaign of the Year

This award will recognise outstanding creativity specifically relevant to the media, harnessing the power of OOH. Entries will be judged on strategy, messaging and art direction as well as rewarding the most innovative and memorable campaigns in this field.

NEW! Provocative Campaign of the Year

New for 2020, this category wants to see the campaigns that challenge traditional or preconceived thinking for a genuine purpose. Not provocative for its own sake but considered provocative for its unique approach with research, insight and strategy to support it.

Social Influencer Campaign of the Year

This award will recognise and celebrate an outstanding and effective social influencer campaign. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Sport & Sponsorship Campaign of the Year

Judges want to reward an outstanding campaign in sport or sponsorship. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Technology Campaign of the Year

Judges want to reward an outstanding campaign in the technology sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

B2B Campaign of the Year

Judges are to looking to award the very best in business to business communications. This can be either an ongoing or one-off campaign. Entries can either relate to a specific business sector or the wider business community. Judges are looking for entries where the communications strategy has had a significant affect and contribution to the brand / product / service objectives.

Best Campaign of the Year Supporting Diversity & Inclusion

This award will recognise a campaign that has impacted the diversity of an organisation or promoted diversity within society. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Earned Media Campaign of the Year

This award will recognise and celebrate an outstanding and effective creative earned media campaign. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

NEW! Best Use of Copywriting in a Campaign

This award recognises and rewards copywriting that serves to influence and inform in a campaign, elevating it and contributing to its overall success.

NEW! Best Purpose Campaign of the Year Including Sustainability - FREE TO ENTER*

Purpose has found new meaning this year with a deluge of conversations around the topic concerning who is real and who is ticking a box. This award recognises those campaigns that had genuine purpose at its heart, fulfilling an authentic need and making a real difference incorporating sustainability campaigns tackling relevant issues for our generation.

*Instead, we would appreciate it if you made a donation to our chosen charity for 2020, the Young Urban Arts Foundation. Your donation will support vital work, giving young people options, solutions, building confidence, resilience, and most of all keeping them SAFE.
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Best Campaign of the Year using Humour

This award will recognise and celebrate an outstanding and effective creative campaign that uses humour as its central theme. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Best Use of Film in a Campaign

This award will recognise and celebrate an outstanding and effective creative campaign that uses cinematography as a central theme. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Digital / Mobile Campaign of the Year

This award will recognise and celebrate an outstanding and effective campaign delivered primarily through digital/mobile channels. Judges will be looking for entries which demonstrate clear objectives, an understanding of these channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Experiential Campaign of the Year

This award will recognise and celebrate an outstanding and effective experiential marketing campaign. Judges will be looking for entries which demonstrate clear objectives, an understanding of the use of varied channels and their appropriate use to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

NEW! Best Creative Campaign During the Coronavirus Crisis

This campaign will have been specifically created during the crisis - a creative approach with an appropriate tone and a sense of purpose. Judges will be looking to reward a campaign that not only supports the objectives of the brand/organisation but has a unique or special element to the campaign creation such as innovative filming techniques, speed of execution or collaboration with charitable organisations for the greater good.

Agency Awards

Earned Media Agency of the Year

Entries are welcomed from agencies which specialise in creative earned media. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Advertising Agency of the Year

Entries are welcomed from agencies which specialise in creative advertising campaigns. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Integrated Agency of the Year

Entries are welcomed from agencies which specialise in creative integrated campaigns. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Creative Agency of the Year - Small (under £1m fee income)

Entries are welcomed from agencies who specialise in developing creative campaigns. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Creative Agency of the Year - Medium (£1-5m fee income)

Entries are welcomed from agencies who specialise in developing creative campaigns. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Creative Agency of the Year - Large (over £5m fee income)

Entries are welcomed from agencies who specialise in developing creative campaigns. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

GRAND PRIX: IDEA OF THE YEAR

From every campaign entered, the Creative Moment Awards 2020 judging panel will recommend the campaign that they feel constitutes the best idea they have seen across all entries. Designed to focus on the essence of what creative work really is, our judges will vote for the one that inspired them the most.