How to Enter

The Process

Your ideas. Your awards. Your style.

To submit an entry, please download the entry form, complete and upload (as a word or PDF document) when prompted via the online entry portal.

Download Entry Form Entry Portal

You will need to register via our online entry portal to make a submission. Once you have registered and filled out your company profile, you will be able to access your account and submit entries.

You can submit an unlimited number of entries – please ensure each category you enter has a separate entry form submitted.

Once an entry has been uploaded, you will be able to edit this entry and add further entries to your awards submissions.

Please read the rules below, and if you need any further assistance, contact

Entry Fees

Each entry will be charged an administration fee of £195 + VAT* per entry which must be paid online when submitting your entry or entries. Please click on the link on your confirmation page to download your receipt.

*Entries submitted after the first closing date of 14 September 2020 will be charged a late submission fee, the cost per entry after midnight on 14 September (until 25 September 2020) will be £245 + VAT.

The Rules

  • All entries must not exceed 1000 words. The word count does not include the company information at the start of the form or the questions already within the form.

  • When creating a title for your entry, please structure your title in the following format:
    "Agency Name & Client Name - Campaign/Website Name" or just "Agency/Team Name" for agency/team awards e.g. "Creative Moment & Don't Panic - Awards Campaign"

  • Entries should relate to work undertaken between June 2019 – September 2020.

  • Please ensure you fill out a separate Word Doc/PDF entry form each entry submission. For example, if you submit 5 different entries, you will need to complete 5 individual entry forms and upload these separately on each submission.

  • If you are uploading the same entry into another category, you will need to edit your entry form and make sure the correct category is checked. If the correct category is not checked, your entry may be classed as void and therefore not judged.

  • Entry questions are dependent on your chosen category, so please take care when filling out each entry form. If your entry form does not match your online submission and category selection, your entry may be classed as a duplication error and may not be judged.

  • Entry forms can be designed to your company branding, as long as they contain the appropriate questions/headings in which the judges mark upon.

  • All entries must be paid for at the time of submission.

  • Please ensure you read the terms and conditions before submitting an entry.

The Judging Process

Judges will be split into panels and will read and pre-score all allocated entry forms, considering any supporting materials submitted. Judges pre-scores will be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category, with the winners being announced at the awards ceremony in September.

Please note that judges will not be involved in the judging of any categories their organisation has entered, and will not have access to any competing entries.

Judging Criteria


The judges will be looking for clear objectives, creative and effective implementation, with tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between June 2019 - September 2020.

Please consider your entry title carefully as we will use your exact wording on the trophy should you win. Concise and to the point is always best!

Each entry must include information under the following headings:

  • Objective & Budget
    Entries should clearly identify the objectives of the campaign or project.

  • Target Audience & Strategy
    Judges will look at the quality of the strategy that was implemented considering the budget, objective and target audience stated.

  • Implementation & Creativity
    The level of creativity employed and quality of implementation when delivering the campaign or project will be assessed. We are looking for fresh, innovative thinking, best practice examples, partnership working where appropriate, and resourcefulness.

  • Results & Evaluation
    Please ensure these relate directly to your objectives. We are looking for tangible results and evaluation that can be quantified, qualified and substantiated.

  • Why your entry should win
    You should provide information on what makes your entry stand out from others.

Any entries that do not include information under all of these headings will be marked down.


Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach in the creative industries. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between June 2019 - September 2020.

Each entry must include information under the following headings:

  • Details of the agency
    Please provide a brief outline of the team / agency - this will not be scored and is for background information only.

  • Agency objectives
    Entries should clearly identify the objectives of the team.

  • Recent campaign / work examples
    Entries should provide details of a recent work examples to include objectives, implementation, results and evaluation. The quality of the execution of the campaigns will also be judged.

  • Recent achievements
    Entries should include details of any recent achievements, the success and achievements of the team will be scored.

  • Challenges
    Entries should contain details of any challenges the team faced and how they overcame these. The teams ability to respond to challenging situations and the resourcefulness they show will be scored.

  • Why your agency should win
    We are looking for a team who demonstrate exceptional commitment to delivering the very best in the creative field, demonstrate best practice and show an innovative and creative approach to the work they deliver.

Any entries that do not include information under all of these headings will be marked down.

File Upload Formats & Supporting Documents

All files must not exceed 2MB each.

When creating your online portal profile, please make sure your company logo is of high quality as this will appear on the awards presentation should you be shortlisted.

Please ensure your entry form is uploaded as a Word Document or PDF, no other formats will be accepted.

Supporting materials can be provided in Word, PDF or JPEG formats. Zip Files and videos cannot be accepted. If you wish to use video evidence as your supporting material, please include a link to the file online in your entry form under ‘supporting documents’.

If appropriate, you may upload up to 3 pieces of supporting materials along with your entry. These could include items such as:

  • Audited accounts

  • Team CV's

  • Training and development records

  • Copies of media coverage

  • Media evaluation

  • Client references

  • RAJAR / ABC circulation figures

  • Website analytics

  • Testimonials

  • Video URLs

  • Publications

  • Marketing materials

  • Photography

  • Weblinks

  • Market research findings


All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.

Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.